How can you best use social media to market your business? You may already have a Facebook page, maybe an Instagram page, and perhaps you've wondered about how other homesteaders have used Youtube to monetize their homestead and their business.
These social media platforms can be turned into moneymakers, but all this can be overwhelming to most of us! There's Facebook, Instagram, Youtube, LinkedIn and TikTok. Where do I start? How can I make sense of all these choices and keep track of what I'm doing?
You need a plan.
There's a great informative article at Shopify.com which tells you how to plan, stay organized and keep track of your social media marketing. Braveen Kumar writes:
Social media marketing "…can be a time-consuming obligation that spreads you thin, resulting in a presence your target customers don’t know or care about—a drain on time and money rather than the asset you’ve seen it become for many established brands.
"The difference is having a social media marketing strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business."
Here's a link to Braveen's article, "Go Beyond Likes and Follows: How to Create a Social Media Strategy That Sells."
Braveen's post is very detailed and busy homesteaders will see that it may be impossible to implement all his suggestions-- if only because there isn't enough time in their day.
Here are some other articles on creating a social media marketing plan, these from SocialMediaExaminer.com.
How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet
Social Media Marketing Strategy: 5 Steps to Sales and Conversions
For more articles like these at SocialMediaExaminer.com, go to their search box in the upper right corner and type in marketing plan 2021. This will help get the latest posts.
